Welcome to the CMA Asia

Hi ,

My name is Rob and I’m the Managing Director of the Content Marketing Association (CMA) and I’d like to introduce you to CMA Asia and invite you to our forthcoming launch event.

We are a new organisation launched by the Content Marketing Association, a non-profit headquartered in London, UK.

Our aim is to promote the use of content marketing as an effective marketing tool and ensure the continued growth of our industry, from content strategy and creation right through to execution and measurement.

We are launching in Asia to bring the same professionalism and benefits to the region as we do currently in Europe and North America.

The multi-national approach for the CMA has been demonstrated in the ever-growing International Content Marketing Awards, in which we saw entries from over 30 countries last year. We hope to see more great work entered from Asia and we’ll continue to reward work from across the world.

📌 UPCOMING EVENT

Content Conversations: Generative AI and the Future of Content Marketing
Sponsored by Click2View

The landscape of content marketing is on the verge of a transformation through the introduction of generative AI tools like ChatGPT, Midjourney, Dall-E, Stable Diffusion, and Adobe Firefly.

Additionally, the emergence of AI tools and third-party services built on top of these platforms specifically for content marketing means we can now create compelling content with ease.

These tools are poised to revolutionise how brands and marketers develop content for their campaigns.

This exciting and bold new world presents numerous opportunities, but it also calls for a cautious approach that takes ethical considerations into account. We invite you to join us for an engaging and interactive discussion with esteemed panellists. Together, we will explore the following topics:

• Unveiling the potential opportunities offered by generative AI in content marketing

• Integrating generative AI seamlessly into your content workflow

• Navigating copyright concerns that may arise when utilising generative AI

• Examining the ethical implications associated with the use of generative AI in campaigns

📌 CMA ASIA MEMBERSHIP

Become a member of CMA to receive exclusive professional benefits

We invite you to join the CMA and play a pivotal role in shaping our operations in Asia. Becoming a member of CMA Asia will be a great opportunity for your organisation. Whether you're looking to collaborate on thought leadership and events, or just seek to be part of our network that comprises of agencies and brands across the region. We encourage conversations with our members and use the ideas and suggestions to refine our strategies and programmes in the region.

The CMA is well established in Europe, with a busy events calendar and our aim is to do the same in Asia, with plans to host both in person and online events. As a member of the CMA, you'd be invited to contribute topics for upcoming events as well as opportunities for you and the team to join these sessions as a speaker/panellist.

These events are arranged for you to engage with our community, inspire others, and contribute to meaningful conversations. Together, we can spark a creative and inclusive environment where your contributions have a significant impact on the way CMA Asia operates, ensuring that our initiatives align with the needs and interests of content marketers in the region.

Some of the benefits include:

• Discount on award entries and attendance
  As a member you receive discounted entries and tickets to our awards and events saving you money.

• The chance to be part of an exciting content community
  We have members from all content marketing disciplines sharing knowledge and networking.

• Exclusive invites to content marketing events
  We run various member events, summits and networking opportunities throughout the year. Speaking opportunities are available to members.

• Invitation to feature on reports and contribute to thought leadership
  We encourage members to get involved with industry reports, webinars, and research that are done throughout the year.

• Exclusive access to post job vacancies on CMA website
  Our job board is exclusively available for members to post current vacancies, and the CMA will amplify by sharing through social media.

• Dedicated company page on the CMA site
  All members receive a page dedicated for them to share showreels and bios, as well as a place to host content, such as case studies and blogs.

📌 GET IN TOUCH

As a not-for-profit membership organisation, we work with agencies and brands to run content marketing events, seminars and training. If you have any topics you’d like us to cover, or if you wish to collaborate with us then do please get in touch.

Know someone who’d enjoy being part of our community? Follow the link below and invite them to find out more about CMA Asia …

CMA Asia is replacing the incumbent Asian Content Marketing Association (ACMA) which disbanded in 2019. Its member base has been transferred to CMA Asia, who will begin to create APAC specific content and working closely with a team of content marketing experts based in Singapore.