CMA Asia: Newsletter

Hi ,

We successfully hosted our inaugural CMA Asia event in Singapore last week, focusing on the emerging topic of Generative AI and the Future of Content Marketing. The event sparked a plethora of questions as we delved into how content marketers can harness the potential of this innovative technology. A huge thanks to all who attended and helped facilitate a fascinating discussion, and a special appreciation to our panel of experts: Yvonne Januschka, Joshua Wong and Simon Kearney.

We’re looking to plan more great events, so please click the link below if you have any suggestions on what topics we can cover at future CMA Asia events.

📌 MEMBER NEWS

MSQ hires content and production heavyweights to launch more sustainable and culturally relevant global production offer

• Travlrr and Kernel founders to launch MSQ Source, a new MSQ Global Studios capability that delivers global storytelling through a local lens

• MSQ Source will offer global production and creator talent to help brands create culturally relevant content in faster and more sustainable ways

• Khan and Bennett bring a combined 50 years’ media and production experience to MSQ, and will be supported by former Dare, Publicis and BBH chief Mark Cramphorn

📌 INTERNATIONAL CONTENT MARKETING AWARDS

International Content Marketing Awards: July Offer (ENDS SOON)

Our summer offer ends soon. We’re offering 15% discount on each entry purchased before 31st July*.

With the summer holidays just around the corner, we spoke with members of the content marketing community about making the entry process as quick and easy as possible. Many expressed a desire to plan ahead for the International Content Marketing Awards so in response to your feedback, have introduced a way to secure entries at a lower rate and ready to complete later in the year (Sept 8th).

*As with our early bird entries, you don’t need to mention what categories or clients you’ll be putting forward - this is simply to secure a great price and help you plan for this year’s awards.

📌 CMA ASIA MEMBERSHIP

Become a member of CMA to receive exclusive professional benefits

We invite you to join the CMA and play a pivotal role in shaping our operations in Asia. Becoming a member of CMA Asia will be a great opportunity for your organisation. Whether you're looking to collaborate on thought leadership and events, or just seek to be part of our network that comprises of agencies and brands across the region. We encourage conversations with our members and use the ideas and suggestions to refine our strategies and programmes in the region.

The CMA is well established in Europe, with a busy events calendar and our aim is to do the same in Asia, with plans to host both in person and online events. As a member of the CMA, you'd be invited to contribute topics for upcoming events as well as opportunities for you and the team to join these sessions as a speaker/panellist.

These events are arranged for you to engage with our community, inspire others, and contribute to meaningful conversations. Together, we can spark a creative and inclusive environment where your contributions have a significant impact on the way CMA Asia operates, ensuring that our initiatives align with the needs and interests of content marketers in the region.

Some of the benefits include:

• Discount on award entries and attendance
  As a member you receive discounted entries and tickets to our awards and events saving you money.

• The chance to be part of an exciting content community
  We have members from all content marketing disciplines sharing knowledge and networking.

• Exclusive invites to content marketing events
  We run various member events, summits and networking opportunities throughout the year. Speaking opportunities are available to members.

• Invitation to feature on reports and contribute to thought leadership
  We encourage members to get involved with industry reports, webinars, and research that are done throughout the year.

• Exclusive access to post job vacancies on CMA website
  Our job board is exclusively available for members to post current vacancies, and the CMA will amplify by sharing through social media.

• Dedicated company page on the CMA site
  All members receive a page dedicated for them to share showreels and bios, as well as a place to host content, such as case studies and blogs.

📌 GET IN TOUCH

CMA Asia is replacing the incumbent Asian Content Marketing Association (ACMA) which disbanded in 2019. Its member base has been transferred to CMA Asia, who will begin to create APAC specific content and working closely with a team of content marketing experts based in Singapore.